Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
China Go Green
My Memory
…
The Road That Is Hidden In The Fog That Can Barely Be Seen…
It Keeps Getting Further Away And I Can No Longer Touch It…
Even When I Look Around, I Can’t Find It…
You Are Already My Memory…
So That I Can Find The Road That Is Designed For Me…
Please Open Up The Road For Me…
My Road That Has Been Blocked…
So That I Can Find It…
Please Open Up The Road For Me…
The Road That Was Hidden From Me…
Please Be My Strength…
So That I Can Find The Road That Was Hidden From Me…
Please Open Up The Road For Me…
The Road That Was Hidden From Me…
The Road That Was Hidden From Me…
